Overcoming Self-Sabotage Coach & Founder of Stop Playing Small
Luke Williams is an Overcoming Self-Sabotage coach based in Australia, dedicated to helping individuals break free from the chains of chronic people-pleasing, self-doubt, and self-destructive behaviour. With a deeply personal journey of transformation, Luke is passionate about guiding others to step into their true potential, reclaim their power, and Stop Playing Small.
In his early adulthood, Luke lived in a perpetual state of self-sabotage. He played small, avoided responsibility, and clung to behaviours that kept him in a safe, yet suffocating, comfort zone. He was a people pleaser who feared conflict and change, opting instead for escapism through addiction and mind-numbing distractions. Marijuana, alcohol, and other substances became his coping mechanisms, as he spiraled deeper into a life that wasn’t aligned with his authentic path. Despite attempts to change, he found himself stuck in a cycle of self-destruction, always starting fresh but never moving forward.
The turning point came when Luke finally realized that his behaviour wasn’t just a series of poor decisions, it was self-sabotage, driven by deeply ingrained subconscious programming. His breakthrough came when he learned how these behaviours were not just reactions but patterns that could be reprogrammed. He discovered that by rewiring his subconscious mind, he could break free from the behaviours that were holding him back.
Luke’s program, Stop Playing Small, is built on the simple yet powerful principle of self-reprogramming. It is not about positive thinking or motivation alone; it’s about practical, effective therapies that allow individuals to understand and overcome their self-sabotage patterns. Luke’s approach is rooted in his own experience of reprogramming his life, he’s been where his clients are, and he knows how to guide them toward lasting change.
Through his work, Luke helps clients confront their fears, challenge their limiting beliefs, and break the patterns that have kept them stuck in a cycle of self-doubt. His program is designed for chronic people-pleasers, those who are afraid of judgment, those who feel safer hiding in the background, and anyone who knows they have more to offer the world but struggles to step into that power.
Today, Luke is free from the addictions and self-destructive habits that once defined his life. He has embraced personal growth, long-term goals, and a sense of purpose that was once unimaginable. Luke is living proof that transformation is possible and that breaking free from self-sabotage can lead to a life of true fulfilment and personal success.
If you’re ready to Stop Playing Small and step into your full potential, Luke is here to help you change your life. Through his program, you’ll learn how to reprogram your mind, break free from the shackles of self-sabotage, and create the life you’ve always wanted — starting today.
Reach out to Luke anytime for a short chat, by emailing luke@stopplayingsmall.org, or by visiting his website www.stopplayingsmall.org.